Play like you’re on the same couch

Creative Director

Cloud gaming can be difficult to explain—especially when the feature is less about technology and more about how it feels. Luna Couch allows players to enjoy local co-op games together from different locations, but describing that experience requires more than a spec sheet.

To make the idea intuitive, we used a playful, surreal metaphor: a proverbial wormhole connecting players across space. The creative focused on the emotional truth of the feature—shared laughter, casual play, the feeling of being together—rather than the underlying infrastructure.

I led the creative direction for the campaign, shaping the narrative, visual language, and tone while collaborating with writers, talent, and a production partner to bring the concept to life. The result was a piece that made an abstract capability instantly understandable by grounding it in play, humor, and human connection.