Sales Nuggets of Wisdom

ADDY Award Winner for Branded Content

Buying your own hype is rarely a good look—especially when everyone else can see it. While watching Salesforce’s annual conference, we noticed a steady stream of self-congratulation, right up to the CEO.

So we turned that observation into a competitive video campaign for Microsoft, served directly to conference attendees. A million views later, Salesforce leadership asked us to stop spoiling their party.

On-set improvisation yielded so much strong material that we cut an entire pre-roll campaign from b-roll alone. One spot surpassed one million organic views, and the broader effort earned an AAF Addy Award for Branded Content.