Amazon’s #1 cloud gaming traffic driver

Distilling a video game into a 15-second narrative is both an art and a constraint. These short-form Luna commercials were designed to do exactly that—capture the essence of a game quickly enough to invite curiosity, but clearly enough to convert interest into play.

Deployed across more than 100 million Fire TV screens worldwide, these spots became Amazon Luna’s most effective traffic driver. By focusing on the feeling of play rather than feature lists, the work proved that clarity and fun don’t have to be at odds—and that sometimes the most playful ideas deliver the most measurable results.